email campaign deliverability enhancements

Rob Miles - Tuesday, May 10, 2011

To improve deliverability of email campaigns from your online business, Business Catalyst made the following improvements to the system:

  1. Created a global black list for email campaigns: bounced emails due to "mail box unavailable" or "user does not exist" errors will now be recorded in a Global Black List and the system will block from sending campaigns to that email address for 45 days unless the recipient verifies via double opt-in.
  2. Block list emails report: the email campaigns report page will display how many recipients are black listed due to invalid email address and also have the link to open a report to show the email addresses that are invalid. Users can unsubscribe those invalid email addresses using the action drop down at the top of the results.

For more information visit: