5 reasons why a brand style guide is important for business BIG or SMALL

Rob Miles - Monday, May 05, 2014


Whether you are a large organisation or a small business, a brand style guide is an important document that outlines the design specifications for your brand to help maintain a consistent look and feel when creating new marketing materials.

A typical brand style guide contains logo configurations and usage guidelines, colour palette, font weights and styles, secondary graphics and marketing samples. A more advanced style guide includes photography style, key messages, personality, tone of voice, artwork templates, social media guidelines and more.

Brand style guides are used by anyone responsible for maintaining your visual brand such as your employees, marketing and advertising consultants, graphic designers, web developers, printers, photographers, journalists and media agencies. It is not meant to restrict or limit creativity but be more of a starting point to help generate a consistent and unified brand message.

Below are 5 reasons why having a brand style guide is important for your business:

1. Consistency

From your office stationery and brochures, to your website, email marketing and social media, a consistent visual style creates an immediate and lasting impression and is recognisable in any medium.

2. Perception

Everything a business does creates a perception of that business. A brand style guide is critical to ensure you are doing everything possible for those perceptions to be developed the way you intended.

3. Professionalism

First impressions are important. A comprehensive and professional-looking style guide reminds your audience that behind the brand is a business that invites trust and confidence.

4. Save time and money

A brand style guide will become a ready-made ‘bible’ for new employees and suppliers, saving you time in training and education. It will also help to reduce mistakes made by suppliers when using your logo, which will save you time and money from artwork alterations or reprinting.

5. Integrity

A brand style guide assures the investment you’ve made in the integrity of your brand is maintained and not weakened through improper usage.

So if you don’t have a brand style guide for your business, now is the time to start protecting your brand. Your sales and marketing team will certainly thank you for making their job easier!