branding
Wikipedia defines a Brand as:
... a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service.
Another way to look at branding is how your business image appears without your logo. It's the colours that you use, the way you answer the phone, the clothes or uniforms that you wear, the tone of your written communications, the design elements that you use, the style of photography or illustrations that you use, etc. If you took away your logo from an advertisement, website, or brochure for example, would your customers still recognise your brand?
our branding services include:
- Brand creation and design - We can create a unique look & feel to apply across a whole suite of marketing materials from print to online. We can also provide advice on the best ways to apply your branding to your business.
- Brand management and maintenance - Are you looking to move on from your current design studio or agency but are concerned that your design & artwork won't look the same? We have years of experience in following existing style guides and previous artwork, maintaining consistency across the range. We not only follow the guidelines carefully but also endeavour to push them to the next level creatively. Our senior designer has maintained the branding for large international companies such as Telstra, ANZ Bank, Schwarzkopf Professional, Citigroup, Gartner and Elgas to name a few.
- Free brand consultation and advice - We would be happy you meet with you to evaluate and discuss your current brand strategy and offer advice on the best ways to maximise your brand potential.
Please contact us to arrange an appointment or request a quote.
samples
The projects listed below include samples of branding.
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